GOL and Mauricio de Sousa Produções Launch Themed Plane "Mônica 60"

GOL and Mauricio de Sousa Produções Launch Themed Plane "Mônica 60"

Boarding on this magical journey of reading, inclusion, and fun, and discover how Turma da Mônica continues to enchant and inspire generations, soaring higher than ever toward a future filled with thrilling adventures!

 

On July 17, 2023, we, MORE THAN FLY, were present at the launch of the partnership between GOL Airlines and Mauricio de Sousa Produções (MSP) in an innovative initiative: the themed plane "Mônica 60". GOL and Mauricio de Sousa Produções launch themed plane "Mônica 60" to celebrate the character's 60th anniversary, a magical experience of reading and inclusion!

 

The Boeing 737-800NG aircraft with registration PR-GXW was completely customized with exclusive illustrations of Turma da Mônica, in a unique experience that promotes reading, education, inclusion, and tourism in grand style.

 

The partnership between GOL and MSP represents a powerful synergy of two Brazilian companies committed to valuing culture and connecting with Brazil. The "Coelhadas no Ar" action is much more than an ordinary flight; it is an immersion into the magic of Turma da Mônica's stories, which for decades have enchanted and educated children of all ages.

 

The Themed Plane "Mônica 60" – A Magical Reading Experience

 

The themed Boeing 737-800NG was presented at an exclusive event at Congonhas Airport (CGH), where guests could admire the external and internal illustrations created exclusively by MSP to celebrate Mônica's 60th anniversary. The internal customization was done at GOL Aerotech, the company's maintenance and painting unit located in Confins (CNF).

 

Passengers who embark and fly on the aircraft will have a unique experience as it features an exclusive Mônica artwork on the outside, while the internal customization takes passengers to a true surprise party prepared by Turma da Mônica. This union between MSP and GOL represents a powerful synergy, combining the enchantment of Turma da Mônica with the fascination of aviation.

 

"The universe of comics has expanded more and more, and now the strength of the character that inspires children and adults reaches a new level: even the sky is not the limit for Dona da Rua! The initiative represents the union of two beloved brands by Brazilians. With unforgettable stories, we are part of the lives of thousands of people in unique moments, and this is another opportunity to offer a memorable experience," celebrates Mônica Sousa, executive director of Mauricio de Sousa Produções and inspiration for the character.

 

An Enchanting Journey throughout Brazil and Latin America

 

Throughout the next year, the themed plane "Mônica 60" will land and take off at a large portion of GOL's 75 bases, spread across Brazil and Latin America. With over 650 daily flights and transporting more than 25 million passengers per year, the themed aircraft will reach a diverse audience, enchanting children, youth, and adults on its magical journey.

 

"This is the most customized aircraft we have ever done, both internally and externally - in every corner, there is a surprise, a discovery, a message that connects the world of Turma da Mônica with the world of aviation. Being together in an action with another wholly Brazilian company, which means so much to Brazil and Brazilians, is an immense source of pride. Being able to unite education, diversity, inclusion, tourism, and business in one package is priceless," says Eduardo Bernardes, vice president of Revenue at GOL.

GOL intends to provide the experience of flying on such a special aircraft to a significant number of customers, spreading the magic of Turma da Mônica throughout the country and beyond national borders.

 

A Story of Success and Inspiration

 

Created by visionary cartoonist Mauricio de Sousa in March 1963, Turma da Mônica has won the hearts of Brazilians over the past six decades. Since its inception, the character Mônica has enchanted generations, conveying values of friendship, respect, diversity, and encouragement to read. With over 450 book titles and more than 1 billion magazines sold, Turma da Mônica is responsible for the informal literacy of millions of Brazilians.

 

Over the years, MSP expanded the brand to various platforms, reaching audiences of all ages. The presence of Turma da Mônica on YouTube, with a focus on the exclusive content "Mônica Toy," has surpassed the mark of 19 billion views. On social media, fans of Turma da Mônica engage with their favorite stories, generating an impressive organic engagement.

 

The diversity of Turma da Mônica is also a highlight, with characters representing different ethnicities, cultures, and abilities. This inclusion is one of the reasons why Turma da Mônica continues to be a reference for education and an inspiration for children across the country.

 

Global Relevance and Recognition

 

Turma da Mônica is not only a national reference but has also gained international prominence. The comic books have been translated into various languages, reaching readers from different countries around the world. The character Mônica has become a National Tourism Ambassador, taking Brazilian culture to distant places.

 

With the launch of the themed plane "Mônica 60" by GOL and MSP, Turminha continues to soar high and break borders, carrying the message of friendship and inclusion to every corner of the planet.

 

Turma da Mônica: Records and Curiosities in 60 Years of History

 

Turma da Mônica has achieved notable feats over its six decades of existence, becoming a landmark in Brazilian culture. Let's take a look at some of the records and curiosities that marked the trajectory of these adorable characters:

 

• Beloved Characters of Brazil: Turma da Mônica is loved by millions of Brazilians, and over the years, the characters have become national icons, representing values of friendship, respect, and diversity. 

• Best-Selling Comics: With over 1 billion magazines sold, Turma da Mônica is an editorial phenomenon in Brazil and a reference for the literacy of children and youth. 

• Diversity and Inclusion: Turminha is known for its diverse characters, representing different ethnicities, cultures, and abilities, conveying important lessons of inclusion. 

• Mônica - The "Dona da Rua" (The Street's Boss): The character Mônica, with her strength and unique personality, has won the hearts of readers around the world, becoming an inspiring figure for many children. 

• Characters in Other Languages: Turma da Mônica's stories have been translated into various languages, taking Brazilian culture to different countries and cultures. 

• Expanded Universe: Besides comic books, Turminha has conquered other media, such as animated series, movies, books, games, and licensed products, reaching an even larger audience. 

• Social Inclusion and Education: Turma da Mônica's stories have been used as educational tools in schools and social projects, encouraging reading and education in a playful and fun way. 

• Cultural Relevance for Generations: Turma da Mônica continues to captivate children and adults of different generations, remaining one of the most beloved and enduring comic franchises in history.

 

A Magical Journey of Reading and Inclusion

 

The launch of the themed plane "Mônica 60" by GOL and MSP represents a magical journey of reading and inclusion, bringing together two iconic brands committed to Brazilian culture. As Turma da Mônica turns 60, it continues to enchant and inspire, teaching important lessons of friendship, diversity, and respect.

 

The experience of flying on such a special plane, with exclusive illustrations, will make each trip an unforgettable memory for passengers. The partnership between GOL and MSP is more than just a marketing action; it is a celebration of Brazilian culture and the transformative power of reading.

 

A Future of More Adventures and Inspiration

 

The partnership between GOL and Mauricio de Sousa Produções promises to bring even more adventures and inspiration in the coming years. With the success of the themed plane "Mônica 60," other initiatives are being planned to continue celebrating Brazil's most beloved Turminha.

 

The celebrations of Mônica's 60th anniversary will be diverse, including in-person events, themed spaces, special publications, exclusive products, and much more. This special celebration will continue to thrill and engage fans of all ages, reinforcing the importance of reading, friendship, and inclusion.

 

The Transformative Impact of GOL on Brazilian Aviation

 

Founded in 2001, GOL Airlines has been a transformative force in the Brazilian aviation landscape. From the beginning, the company believes that tourism can transform lives, providing unique and enriching experiences. As "The First for Everyone," GOL strives to democratize air transportation in Brazil, making it accessible to people from all social classes.

 

With a team of 14,000 highly qualified professionals focused on safety, GOL operates a standardized fleet of 144 Boeing 737 aircraft. Its operations cover over 180 national and international routes, connecting people and places around the world.

 

In addition to its achievements in aviation, GOL also stands out for its social responsibility actions and commitment to the community. Through the GOL Institute, the company has dedicated over a decade to supporting social projects in Brazil, with a focus on actions related to education and inclusion.

 

With festivities and events related to the "Mônica 60" project, Turminha promises to bring joy and inspiration for another 60 years and beyond. Visit the official website www.monica60.com.br to follow all the news.

Be careful not to get hit by "rabbit kicks" and check out OUR EXCLUSIVE IMAGES of the "Monica 60" plane below: